When Rich McGrew joined Untap Your Sales Potential, he was 55 years old.

On the outside, he looked successful.
But inside, he was stuck.

He was overweight.
He was grinding.
He was reactive – surviving day to day with no clear direction.
He had stopped believing that true change was possible.

He had health scares. He was drinking too much. He’d job-hopped from Adobe VMware to Salesforce to Brightcove, constantly searching for answers but never finding peace.

Rich described himself as “an inch deep and a mile wide.”
Scattered. Burned out. Not present with his family. Not taking care of himself.

That was Rich before.

Now meet the man he became after.

After joining the program, Rich:

• Lost over 50 pounds
• Rebuilt his daily habits from the ground up
• Reconnected to his faith and purpose
  
• Became #1 at his company (Brightcove) two years in a row
• Saved enough to retire from tech sales
• Launched his dream business: RMLH Ventures
• And is now coaching others inside our program
  

He’s not just transformed—he’s lit up. He’s free. He’s the man he always wanted to be.

So what changed?

Rich’s breakthrough came when he reconnected to his why.

He realized his life wasn’t about making a million dollars.
It was about faith, freedom, and family.
It was about becoming the kind of husband and man he was meant to be.
It was about retiring his wife and building a life they could both be proud of.

That clarity shifted everything.

He stopped drinking. He started sweating every morning. He became disciplined. He built structures. He focused on revenue-generating activities, applied the 12-week year, and showed up with intention—every single day.

He stopped trying to sell and started serving his customers.

He showed up like a man on a mission.

And today, Rich is our newest coach—helping others tap into the same transformation.

All of this happened after age 55.

Let that sink in.

It’s never too late to rewrite your story.
It’s never too late to become the person you were meant to be.

Rich didn’t just change his sales results.
He changed his life.

Watch his full story here: https://youtu.be/QDNT6rALBd4

PS – Every month we do a private Q&A with members who have transformed their lives and results. We normally don’t release these calls to the public, but since Rich is our newest coach he gave us permission to share his story as an inspiration for others. If you’re interested in 1:1: coaching with Rich, reply to this e-mail and I can share details on how to work with him directly.