Meet Ian Koniak
Sales Leader | Trainer | Speaker
Great to meet you! I'm Ian Koniak.
Ian Koniak is the Founder and CEO of Untap Your Sales Potential, one of the fastest-growing coaching companies in America and the only sales training firm ranked on the 2025 Inc. 5000 list. Under his leadership, the company has surpassed $10M in revenue and is transforming the way tech sellers succeed - by combining proven sales strategies with mindset, habits, and purpose.
Before launching his own business, Ian was a top enterprise seller at Salesforce and Ricoh, selling over 100M in his career and consistently ranking among the highest-performing reps. His track record of success has made him one of the most sought-after SaaS sales coaches in the world, with more client testimonials than any other coach in the industry.
Beyond his professional achievements, Ian’s greatest joy comes from his family. He lives in Los Angeles with his wife, Sandy, and their two children, Max and Luke. He frequently weaves family lessons, faith, and real-life stories into his coaching, believing that true success means winning at work and at home.
Ian’s mission is simple: to inspire others to become the best they are capable of becoming in sales and in life. Through his coaching programs, speaking, and digital platforms — including his community-exclusive AI tool, Ask Ian GPT, Ian continues to help thousands of sellers unlock their potential and live with purpose, integrity, and impact.
Core VAlues
Integrity
Living with integrity means that our daily actions and behaviors match our ideals, beliefs, and principles. We act honestly and consistently every day and keep our word to ourselves and others.
Client Success
Our success is a direct result of helping our customers succeed. We focus on helping our customers solve their biggest problems and achieve their most ambitious goals.
Growth Mindset
Every day we strive to get better than yesterday, as we understand that the best way to improve our sales is to improve ourselves.
Discipline
We know that hard now leads to easy later. Today we will do what others won’t do so that tomorrow we can do what others can’t do.
Authenticity
Showing up authentically in all areas of life is the best way to build connection, trust, and respect with others.
Mission Statement
We empower tech sales professionals to perform to their full potential through world class coaching, courses, and community. We bring integrity, trust, and respect to the sales profession by living our core values every day.
Let's stay Connected
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Weekly Sales Tips To Increase Your Performance.
Get weekly tips and tricks to build yourself and your performance, all pulled directly from Ian's personal experiences as a 17-year career account executive. You'll get a weekly email and bite-sized video lessons directly to your inbox to put you at the top of your game.
My three favorite blog posts:
Use This Talk Track to Get to Power Early
If you’re running a large deal and only working with a champion, you’re playing a dangerous game. The deal might feel like it’s moving forward,…
The REAL Reason Tech Sellers Fail (And What To Do About It)
Everyone loves to blame territory, timing, or talent for why they’re not hitting quota. But here’s the truth: Those things aren’t the reason tech sellers…
Everything I stand for in one video
This week I want to share how a painful experience turned into one of the greatest blessings of my life. One of my mentors, Chris…
Untap Your Full Potential
In the last 3 years, I've come to several realizations about the high-octane lifestyle of sales. It's exciting, it's lucrative, but a lot of people go about it the wrong way—practically killing themselves over their quotas. You don't need to grind yourself down to make your numbers. Pursuing high performance with the wrong approach just means more stress and pressure, without any improvement in results. But it doesn't have to stay this way.
It's my mission to show you and your team a better way: To train the good to be great, and the great to be the very best. I'm not just a trainer though—because I'm actually selling every day, just like you.
I'm in the big leagues of sales teams. I've been the top dog in companies worth billions—and I've felt the strain that comes with the fear of failure in those high-risk, high-reward situations. By learning to optimize my own approach, I've learned how to achieve even better results. In just the last 2 years alone I've sold $10M because I'm working smarter, not harder.
Let me show you how to optimize your own performance to untap your full potential and achieve the sales performance you know you're capable of and have always dreamed of.