I used this system to sell more in 12 weeks than others do in 12 Months

https://youtu.be/4p0UWHIVMNI

I entered Q4 sitting at 50% of plan my last year at Salesforce. 12 weeks later, I’d sold 1.1M and made Club for the 4th consecutive year, allowing me to retire from sales and coach full time.

How did I do it? I purchased a book called “The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 months” by Brian Moran and Michael Lennington, and executed the system to the best of my ability.

Needless to say, it worked and I’ve been running 12 week years ever since as my system for time management, planning, and execution.

The system allowed me to grow our coaching business to 5.4M ARR in just 4 years, and make the Inc 5000 as the world’s fastest growing sales coaching company in 2025 and 2026.

It’s been so powerful that it’s required reading in our coaching program and we even facilitate weekly accountability meetings (WAM’s) for our members to help them execute 12 week years.

Last week, I sat down with Brian Moran, co-author of the book, who gave a Masterclass on how to properly use the 12 week year. It was a full circle moment for me, and Brian stayed afterwards for a live Q&A with the Untap community.

Here’s what we covered during the conversation:

-Why a 12 week execution cycle is much more effective than annual goal setting

-The importance of aligning your 12 week year to your life vision

-How to execute personal and professional goals simultaneously

-Using the 12 Week Year to improve your marriage

-Why tactics are so much more impactful than to-do lists

-The core components of a 12 week year

-Why scoring and accountability are key ingredients to success

We also discussed how to design your life so that work and your personal life exist in harmony, and how to design the life of your dreams using short term and long term visions.

Best of all, Brian agreed to share this Masterclass with the public on my Youtube channel, podcast, LinkedIn, and newsletter.

You can access the full Masterclass here, completely free and ungated: https://youtu.be/4p0UWHIVMNI

PS – If you need help implementing the 12 week year with Brian and his team, visit 12weekyear.com/edge or e-mail angela@12weekyear.com for more details.