Authenticity Matters in Sales
People buy from people they like and trust.
If you want to connect better with clients, you have to show up as your authentic self every day.
Rapport is built when you are relatable.
I used to wear a suit and tie.
Now I wear a hat and t-shirt.
I used to memorize sales pitches.
Now I get curious and ask a lot of questions.
I used to care what others think of me.
Now I focus on caring for their business.
Be interested, not interesting.
Clients will take note and open up much more than if you look and sound like a sales robot.