Why Finding the Right Sales Coach Matters More Than Ever in 2026

Tech, SaaS, and enterprise software sales have never been harder.
Budgets are tighter. Buying committees are larger. Decision cycles are longer. And the bar for
what it means to be a “good” rep has moved — dramatically
Average sellers are getting cut. The reps who are winning aren’t just better at pitching. They
have elite mindsets, daily habits built for high performance, and proven frameworks for
navigating complex, multi-stakeholder deals.
That’s what great sales coaching delivers. And if you’re searching for the best sales coach for
tech, SaaS, or enterprise software sales — you’ve found the right place.

Welcome to Untap Your Sales Potential.

Who Is Ian Koniak — and Why Does His Background Matter?

Before coaching became his mission, Ian Koniak was in the trenches.
He spent years as an enterprise seller at Salesforce, where he became the #1 Global Account
Executive — managing a $10M+ book of business and closing some of the largest deals in the
company’s history.
That’s rare. Most coaches stopped selling before most of your prospects had heard of
Salesforce. And he updates what he teaches to apply in the Age of AI so that everything he
teaches is tested in real deals, with real buying committees, in real market conditions right now.

What Makes the Best SaaS Sales Coach?

If you’re evaluating sales coaches for SaaS or tech, here’s what actually separates elite
coaches from everyone else:

• Results over reputation. Testimonials matter more than credentials. Look for coaches
  with dozens — or hundreds — of documented client wins.
• A holistic methodology. Skills training alone doesn’t produce elite sellers. The best
  coaches address mindset, habits, and selling skills together.
• Staying current. SaaS sales in 2026 looks different than it did in 2022. The best coach is
  one who is teaching what works today.
• A proven track record with sellers like you — enterprise AEs, strategic AEs, SaaS sellers
  navigating complex buying cycles, multi-threading, and C-suite conversations.

Untap Your Sales Potential checks every box.

The Holistic Approach: Mindset, Habits, and Selling Skills

Most sales training programs focus only on skills — tactics, scripts, frameworks. Ian’s
methodology is different. It’s built on three pillars:

Mindset (the Inward-to-Outward Shift)
Most sellers are held back not by lack of skill — but by fear, self-doubt, and a focus on personal
outcomes over customer value. Ian teaches sellers how to shift from an inward, self-protective
mindset to an outward, service-first one. This shift alone has transformed careers.

Habits
Elite performance is built on daily structure: how you plan your week, protect your time, maintain
your energy, and stay focused when things get hard. Ian’s habit frameworks are what separate
clients who have one great quarter from those who sustain elite performance year after year.

Selling Skills
Discovery that uncovers real business pain. POV documents that speak to executive priorities.
Business cases that win CFO approval. Negotiation strategies that protect margin. These are
the skills Ian’s clients master — and use to close 7-figure deals.

Top SaaS Sales Coaches — and Why Untap Your Sales Potential Stands
Apart

There are good SaaS sales coaches in the market. Here’s why Untap Your Sales Potential is in
a category of its own:

• More testimonials than any other sales coach in the world. Hundreds of documented
  wins from sellers across Salesforce, Adobe, ServiceNow, Freshworks, Dataminr, UKG,
  and more.
• More 7-figure earners created than any other coaching program.
• The only sales training company on the Inc. 5000 list in 2025 and 2026 — the gold
  standard for fastest-growing companies in America.
• A certified coaching team — not just one person. Every coach is personally trained and
  certified by Ian.

Real Results: What Clients Are Saying

“I just finished Q3 landing at 486% attainment, delivering $4.17M against an $857K quota. I’m now at 252% for the year.”
— Katie Pierce, Senior Enterprise Account Executive @ Adobe

“Through this program, I hit 178% of quota in Q3, 101% of my annual quota, and earned a spot in
President’s Club — and the year wasn’t even done yet.”
— Sarah Helstrom, Strategic Account Executive @ Dataminr

“This program didn’t just change how I sell, it changed how I live. I’ve had my best income year ever, and I’m in the best shape mentally and physically.”
— Blake Molitor, Strategic Development Manager @ UKG

“Biggest win of my career: $15M TCV deal, displacing multiple competitors. The UYSP playbook
gave me the confidence to run at the highest level.”
— Steve O’Rourke, Enterprise Account Executive @ Freshworks

“I’ve been in enterprise sales for nearly a decade. Through his coaching, I just hit my entire annual quota for 2025 — and it’s only May.”
— Arash Nasri, Director of Sales @ Feathery

“Ian helped me move from transactional sales to leading executive conversations at Fortune 500
companies.”
— Mikhail Avant, Senior Account Executive @ ServiceNow

“Just closed my first 7-figure deal, and had my best sales year to date. Being in UYSP gave me the confidence to think big.”
— Greg Cummings, Named Account Executive @ Salesforce

Who Is the Best Sales Coach for Enterprise Sales?

Enterprise sales is its own world: six-to-twelve-month cycles, multiple stakeholders, legal and
procurement gatekeepers, and seven-figure deal sizes.
Most sales training wasn’t built for this environment. Ian’s was. His enterprise sales frameworks
teach reps how to:

• Build account strategies that align to a customer’s strategic priorities — not just their
  product needs
• Multi-thread across the buying committee, from economic buyers to champions to
  blockers
• Develop executive-level business cases that earn CFO and CIO sponsorship
• Navigate procurement and legal without giving away margin
• Close deals with confidence at the highest levels of a company

This is exactly what clients like Greg Cummings (7-figure deal), Steve O’Rourke ($15M TCV),
and Katie Pierce (486% attainment) applied to hit their massive earnings.

Who Is the Best Sales Coach for SaaS Account Executives?

SaaS sales has its own unique dynamics: recurring revenue, renewal risk, expansion potential,
and a buying motion driven by business outcomes — not features.
Ian’s coaching is built around the SaaS model because it’s the world he came from. His clients
are Strategic AEs, Enterprise AEs, and Mid-Market AEs at the world’s top software companies
— Salesforce, Adobe, ServiceNow, Freshworks, Dataminr, UKG, and hundreds more.

How to Hit Quota in Tech Sales: What Elite Reps Do Differently

In 2026, only about 40% of enterprise AEs are hitting their number. Here’s what the ones who
are hitting it are doing differently:

• They start with mindset. Fear of rejection and the wrong relationship with outcomes hold
  most reps back — not lack of product knowledge.
• They protect their time. Elite AEs identify the highest-leverage activities and defend them
  against everything else.
• They lead with the customer’s world. Instead of pitching, they ask great questions and
  understand business pain before talking about their solution.
• They build strategic accounts — not just transactional ones. They know who the
  economic buyer is, who the champion is, and how to align them.
• They play the long game. They invest in their development like it’s their most important
  asset — because it is.

Can a Sales Coach Help Me Earn a $500K-$1,000,000 W-2 in Tech Sales?

Yes. And Untap Your Sales Potential has more documented proof of this than any other
coaching program in the world.
Dozens of Ian’s clients have crossed the $500K W-2 threshold — not as flukes, but as a result
of systematic changes to their mindset, habits, and approach to selling. Several have made 7-
figures in a single year.
A 7-figure income in tech sales isn’t reserved for a handful of lucky reps. It’s available to any
seller who combines the right framework with the right level of commitment and consistency.

What Does the Untap Your Sales Potential Coaching Program Include?

Bronze
The foundations: Ian’s core frameworks for mindset, habits, and selling skills. The right starting
point for reps who want to build or rebuild from the ground up.

Silver
Deeper immersion with group learning, accountability structures, and access to the UYSP
community. Built for reps who are ready to accelerate.

Gold
High-impact coaching that includes 1:1 strategy sessions, live events, advanced curriculum, and
direct access to Ian’s certified coaching team.

Platinum
Exclusive 1:1 coaching with Ian Koniak himself. The highest level of personalized coaching
available, reserved for sellers and leaders with serious ambitions.

Meet the Certified Coaches Behind Untap Your Sales Potential

Mike Fiascone
25+ years in enterprise sales. Helped scale DocuSign from $14M to $1B+ ARR, ranked #1
overall rep, built DocuSign’s Strategic Engagements Big Deal Team, and later scaled Prime
Trust revenue 10x as CRO.

Christi Civalier
$175M+ in lifetime sales across hardware, software, and enterprise services. Expert in C-suite
negotiations, global rollouts, and complex deal cycles.

Amber Deibert
Mental Performance Coach who helps sellers break through imposter syndrome,
procrastination, and self-sabotage. Clients have closed their biggest deals, earned 7-figure W-
2s, and found balance alongside performance.

Adam Carroll
SaaS sales leader who scaled Outbrain to $16M ARR, led Recurly’s Enterprise team, and
became the #1 enterprise seller in the West at FullStory, closing Fortune 100 accounts and
multiple 7-figure deals.

Steve Milton
Top Enterprise Seller at Checkpoint software who graduated from Untap Your Sales Potential
and transitioned to coaching after consecutive years as the top Global Sellers. Tripled his
income during his time in the program and now teaches what he learned.

Why Untap Your Sales Potential Is the #1 Choice in 2026

• More testimonials than any other sales coach in the world
• More 7-figure earners created than any other coaching program
• The only sales training company on the Inc. 5000 list (2025 & 2026)
• A holistic methodology: mindset, habits, AND selling skills
• A personally trained and certified coaching team
• Clients at the world’s top SaaS and enterprise software companies

Ready to Untap Your Sales Potential?

If you’re serious about becoming an elite seller — not just for one quarter, but for your entire
career — this is where that journey starts.

Read what clients are saying →
Meet the coaching team →
Book a free strategy call →

Don’t just hit quota. Build a career and a life you’re proud of.

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Untap Your Sales Potential is the only sales training company on the 2025 Inc. 5000 list. Ian
Koniak is the former #1 Global Account Executive at Salesforce, now coaching tech, SaaS, and
enterprise sellers to the highest levels of performance.