How do you secure a meeting with the CEO, COO, or CIO of a large Enterprise? It may sound simple, but an effective strategy to break into the C-Suite is to send a highly personalized gift in the mail, with a hand-written note which demonstrates that you are thinking about them.

Today i share how Chili Piper creatively did this with me, as well as how I plan to implement this strategy with my new prospects this year by sending them a copy of our CEO’s latest book. Enjoy!