Executing your RGAs (Revenue Generating Activities): The key to consistent sales success

Last week I shared the importance of spending the bulk of your day on RGA’s (Revenue Generating Activities), which I’ve defined as follows:

1. Setting meetings
2. Preparing for meetings
3. Doing meetings
4. Following up on meetings

An important point to remember is that not all RGAs are created equal! It’s important to spend more time on RGAs for larger deals and opportunities than it is for smaller deals. Finally, executing your RGAs also meetings saying NO or delegating anything that’s not an RGA.


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