This month I had the honor of interviewing my friend and mentor John Barrows, who many consider to be the Godfather of software sales training. 

Most of you already know John, or perhaps he trained you at a past company you worked for. 

If you haven’t met John, you are in for an absolute treat as this was undoubtedly one of my favorite Fireside Chats yet. 

Here’s what we covered: 

• John’s origin story: how he became CEO of JB Sales
• Why John recently made a massive shift in his own business 
• Why focusing on sales fundamentals is more important than ever. 
• What it means to work harder AND smarter
• How to use AI to sell smarter in 2024, and which tools to use
• The exact strategy John used to book 49 meetings in a single month
• How to become an “Ironman” seller in 2024
• And SO MUCH MORE! 

John mentioned several of the AI tools he’s using, and even gave us a demo of how he uses them. Here are the tools which he referenced on the call: 

10k-analyzer-for-sales

Perplexity

Owler

Finally, John also was generous enough to provide a 25% discount for a membership to his flagship JB Sales training program for our viewers, which you can access using this link. You can find more details about the membership here. 

John is a blessing to the sales community, and I know you will get as much from this conversation as I did!