From Inward to Outward Selling: How I became the #1 Enterprise AE at Salesforce
If you want to become an Elite Seller, you must make one major change in how you sell.
You must shift from an inward focused to an outward focused seller.
Here’s what inward focused selling looks like:
* My job is to sell you
* I talk, pitch, and present to you
* We discuss my companies products and services
* Hitting quota is my #1 goal
* I pressure you to buy
* I’m seen as a vendor
By contrast, here’s what outward focused selling looks like”
* My job is to help you.
* I have authentic conversations with you focused on your goals and challenges.
* I listen and understand first and only pitch when I know I can help you
* Helping you hit your goals and solve your problems is my #1 goal
* I empower you to sell this internally within your company only if it’s a good fit
* I’m seen as a trusted advisor
The harder you sell, the more you will repel.
Always remember that selling is helping.
Help others get what they want, and whatever you want will be yours as a result.
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