Tech sellers,

This week, I’m giving you the exact framework I’ve used to book meetings with CEOs, CFOs, and COOs at some of the biggest companies in the world.

This is the same template I used at Salesforce and now coach my clients on. It’s helped reps land meetings that turned into six and seven-figure deals.

If you want to break into the C-suite, you have to do what most reps won’t:
Do your research and develop a real point of view on how you can help.

That’s what makes these emails work.

You can’t just show up pitching your product—you need to show them you understand what they’re trying to achieve, and how you can help them get there faster.

You must SHOW ME YOU KNOW ME! 

This is the same approach I used at Salesforce to book meetings with senior execs, and it’s the framework I now teach my clients to land multi-six and seven-figure deals.

🎥 Watch the 14-minute training here:
👉 Click to Watch

And when you finish watching, you’ll get access to the full Impactful Executive Outreach Email Template — plus 13 real examples that WORK.

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🧠 Here’s the 5-Step Framework I Teach in the Video

If you’re reaching out to executives, spray-and-pray doesn’t cut it. This is deep work—but it’s also what separates amateurs from elite sellers.

Here’s the structure:

1. Start Warm and Personal
Lead with heart. Acknowledge something real about them—their background, a recent interview, something personal that stood out.

2. Give a Sincere Compliment
Not fake flattery. Real respect. Execs are human—show them you actually care.

3. Share an Observation + Link to Research
Use a quote, podcast, article, or earnings call. Give them context and show your work. This builds instant credibility.

4. Offer Your Point of View
This is where the magic happens. You’re saying:

“You’re focused on X. I believe we can help by doing Y, which will help you achieve Z.”

Make the connection clear. Link their goals to the value you bring.

5. Ask for the Meeting
Keep it simple. Don’t hard sell. Invite them to explore if there’s a fit.

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💡 This Isn’t Theory — It’s Battle-Tested

In the training, I break down actual emails that led to deals, including:

✅ An email to a Chief Customer Officer that landed a meeting in under an hour
✅ A message to a CEO that started with a podcast reference and turned into a qualified lead
✅ A cold outreach that was so strong I hired the guy and made him my Head of Customer Success
✅ Real-life wins from clients selling into financial services, retail, and SaaS

This stuff WORKS — when you do it right.

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🎁 Download the Template + Winning Examples

Ready to write better emails and book more meetings?

📩 Click here to download the Impactful Executive Outreach Email Template

You’ll get:

• The full email structure
  
• 13 proven outreach examples
  
• Guidance on how to make it your own
  

But here’s the thing…

👉 Knowing what to do is NOT enough.
You still need the confidence, the discipline, and the consistency to actually do it.

That’s what we work on in my coaching program. We build the mindset, the habits, and the sales skills that top 1% sellers master. If you struggle to apply everything you learn, book a free strategy session with my team below and let’s talk.

Let’s go make some magic happen.

Stay hungry,
– Ian