How to get to an “ALL IN” state

On December 28th, 2018 I listened to a podcast featuring a Bronnie Ware, author of “The 5 regrets of the Dying.”

Bronnie worked for many years as a hospice nurse caring for dying patients.

She heard them share the same regrets over and over again on their deathbeds, and wrote a book about it.

They five regrets are as follows:

1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.

2. I wish I hadn’t worked so hard.

3. I wish I’d had the courage to express my feelings.

4. I wish I had stayed in touch with my friends

5. I wish that I had let myself be happier

The same day I listened to the podcast, I got stuck upside down on a flying roller coaster, and hung 180 feet in the air for 30 minutes.

I truly feared I was going to die, and thought about all the regrets I would have.

My biggest regret was that I had been selfish, and had used my gifts to serve myself only instead of helping and serving others.

That same evening, my dog died unexpectedly.

That day I experienced firsthand how precious and fragile life could be, and made a decision to stop waiting and go ALL IN.

While I didn’t know “how” I would get there, I made a decision to start helping others and sharing my gifts with the world.

My Sales Coaching business was born.

I also knew I would stop waiting for the perfect time and start now.

I bought Gary V’s book “Crushing It” and started making daily motivational videos shortly thereafter on Instagram.

This evolved into weekly sales training videos on LinkedIn, a newsletter, podcast appearances, and YouTube channel to serve the sales community.

The more value I gave, the more I was approached for sales coaching and speaking opportunities.

Nearly three years later, I had built a thriving coaching business which had surpassed my Salesforce income and left my job to run it full time in September 2021.

While we may not always have the answers, we often “know” when our hearts are calling us to go in a different direction.

To walk a road less traveled.

To take a major risk and challenge ourselves.

To do what others might think is crazy.

When the calling gets loud enough, you will know because its too loud to ignore.

When you answer the calling and go ALL IN, the magic starts to happen and the “how” will reveal itself.

I recently had the honor to appear on the “Tough Talks” podcast with a friend and mentor Chris Dorris

We discussed what it means to go ALL IN, and how to get to a mental state where you are infinitely committed to your goals.

If you are struggling to fully commit to your most ambitious goals in sales or in life, you won’t want to miss this one!

When you’re ALL IN, there’s no such thing as losing!


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