Today I share the importance of understanding a customer’s Purchasing Process to avoid deals from slipping or apply unwelcome pressure onto your clients.

Here are the key questions to ask:

1. One you’ve secured a yes, what happens next?
2. Do they have a PO process, and what does the approval process look like for that?
3. When you issue a Purchase Requisition (PR), who else has to approve and are they aware of this request?
4. How long does your PR/PO process take once you’ve submitted the request