Most salespeople are stuck in the “work more to sell more” trap.

But after 20 years in sales, I’ve found the opposite is true:

👉 The less I work, the more effective I become.

Why? Because I ruthlessly protect my energy.

I treat Rest Generating Activities (RGAs) with the same importance as Revenue Generating Activities.

In this week’s video, I break down my exact strategy to avoid burnout and stay consistently high-performing — without grinding myself into the ground.

Here’s what I cover:

• Why I take 4 vacations a year (plus long weekends)
  
• How I use sleep tracking to maintain energy and focus
  
• Why I always take a 1-hour lunch break to split my day in half
  
• How limiting my work hours actually made me more productive

This isn’t theory — this is how I’ve sustained top performance without sacrificing my well-being.

Sales is a long game. The only way to win it?
Don’t burn out. Play smart. Maximize your energy. 

Sales is a marathon, not a sprint. 

If you’re tired of the daily grind and want to crush sales without burning out, this ones for you.

Watch the full video here – https://youtu.be/wHzEUeXXmps

– Ian