Sellers, get ready! 

It’s about to get ugly….REALLY ugly. 

Here’s why: we are very likely headed for a recession. 

With Trump announcing global tariffs last week, China quickly retaliated with a 34% tariff on all US goods. 

Tech stocks took a massive hit, as they are dependent on China to manufacture their products.

Apple manufactures iPhones in China, and their profit margins will take a 9% gross margin hit if they don’t pass higher costs directly to customers, which they most likely will. 

Consumers will be more hesitant to spend disposable income as prices increase and they see their retirement accounts dwindle, furthering the likelihood of a recession.  

Software companies who rely on massive data centers to run their business also got hit, since the cost of delivering cloud computing will be significantly higher as a result of the tariffs.  

Semiconductor companies like Nvidia manufacture GPUs (Graphic Processing Units) which power gaming, data centers, and AI development used in cloud computing and are also heavily dependent on China in their manufacturing process.

Major tech firms have invested billions of dollars into building out their capacity to develop artificial intelligence (AI) — these tariffs will make it much more expensive to set up and maintain the operations of the data center. 

Leading to higher costs for the cloud services we use every day, like Netflix, Zoom, and gmail.

If the tariffs are sustained, JP Morgan sees the odds of a global recession at 60%. 

So what does it mean for sellers? 

Companies they sell to are going to be very reluctant to spend money, and we will likely see budget freezes, large projects put on hold, and layoffs to improve margins. 

It’s also going to make sellers more scared and nervous as their deals stall and their income is impacted, leading to sellers showing up more needy and working from a lower energy state. 

When we are in a state of stress, we NEVER perform our best. 

If this sounds like doom and gloom, there’s some good news in all this…

But it will take upleveling how you sell. 

I’ve had my greatest sales years during times of economic uncertainty, because I’ve changed my messaging entirely. 

It’s essential to change your messaging to ease the fears of customers, get to the highest level decision makers, and speak their language. 

It’s essential to learn how to run deep discovery assessments focused on reducing inefficiencies, improving margins, and building a compelling business case with strong ROI. 

If you uplevel your skills, you will THRIVE during these times. 

And if you don’t, you will fall victim to the chaos around you. 

If you want to learn how to sell during times of economic uncertainty, watch my free training video here. 

PS – Upleveling your sales game is more important than ever before. If you want to coach with me this year to learn how to sell in a recession, book a call with my team here: 

https://calendly.com/d/cm5d-w79-8xp/sales-coaching-strategy-call?month=2025-04