Today I discuss the importance of paying your dues in sales. So what exactly does this mean?

When starting at a new company, it likely means one of the following scenarios:

1. Taking on a territory which has performed poorly in the past.

2. Getting very few or no existing customers assigned to you

3. Your manager requires a very high level of cold calling activity or weekly appointments

While this may seem challenging at first, the experience, work ethic, and grit you will develop by “paying your dues” will serve you throughout your career. Even better, by thriving in a challenging assignment you will position yourself well to take on greater opportunities with more upside once they become available.

So instead of looking for external reasons why you can’t be successful, take a good hard look in the mirror and ask yourself “DO I HAVE WHAT IT TAKES” to overcome the challenge right in front of me?”


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