If you want others to believe in you, you must first believe in yourself. 

There are two critical things you MUST believe to be successful: 

1. Believe in your own ability to succeed
2. Believe in your ability to help your clients

Let’s start with the first belief. 

If you don’t believe that you can succeed in your role, then you won’t. 

Because you won’t be ALL IN every single day, since you are subconsciously thinking “what’s the point.” 

And if you aren’t ALL IN, you won’t create the results you are capable of. 

On the other hand, if you believe you can be successful with the opportunity you have, you will put in the time, energy, and effort needed to succeed. 

It’s the Law of Attraction in its purest form: 

Whether you think you can, or whether you think you can’t, you’re 100% right. 

The second belief is in your ability to help your clients. 

Top performers believe that they can help their clients solve their biggest problems and achieve their top priorities. 

This requires knowing your products well, understanding the problems you solve, and having conviction that your prospects will be better off if they work with you than if they don’t. 

This also requires working for a company you believe in, with products and services that you believe in. 

With this foundational belief in place, you will value your time and spend it only with qualified prospects who want to work with you and are committed to going through the process to do so. 

And if they don’t want to work with you, it’s their loss, not yours. 

If you don’t believe that you can help a client, there’s no chance that they will believe it either. 

One of the things I love most about coaching is that I often believe in a client even before they believe in themselves. 

And when they see that somebody else believes in them, it’s not long before they start to believe in themselves. 

That’s the power of coaching and mentorship. 

Having somebody that sees things in you that you can’t see. 

We recently had a coaching call so powerful that I had to share it publicly. 

One of my clients experienced a massive transformation after just 3 months working together. 

He started believing in himself and the value he could bring to his clients. 

This enabled him to approach executives with confidence, knowing he could help them. 

He met with several Senior Executives in his largest accounts, and they committed to bringing in their entire teams to evaluate his solutions, run collaborative workshops, and go through a deep discovery process with his company. 

Yo-yo selling in action!

What did we work on to help him get there? Three simple things: 

1. We re-framed how he thinks about the value that his solutions bring to clients. 
2. We co-created a POV he could use for his top accounts based on extensive research
3. We reviewed his Enneagram and discussed how he could use his natural personality to sell more effectively by leaning into his strengths. 

The power of coaching is that transformation can occur at any given moment. 

This is what I call the “aha” moment, or when a client finally “pops!”

But the only way to experience that transformation is to continue showing up week after week. 

There are no shortcuts or easy buttons to push. 

Sometimes you have to hear the same thing over and over again before it finally clicks. 

But when a client has that aha moment and starts to believe in themself, there’s no sweeter feeling in the world. 

Rather than describe that moment, I thought it would be way better if you heard it yourself. 

Here’s the exact clip from our coaching call last week: https://youtu.be/qWpSL84AfWI