Crush Your Goals in 12 Weeks (Not 12 Months)

What if you could accomplish more in 12 weeks than most do in 12 months?

That’s exactly what happened when I started living by the 12 Week Year — and I’ve never looked back.

Over the last 4 years, this simple yet powerful system has been the cornerstone of my success — helping me grow a $3.5M annual business, stay productive daily, and avoid burnout.

And today, I’m pulling back the curtain and showing you exactly how to use it.

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🚨 What is the 12 Week Year and How Does It Work?

The 12 Week Year is a time management and execution system that treats each 12-week period like a full year. Here’s how I implement it, taken directly from my personal productivity system:

✅ 1. Annual Goals → 12 Week Goals:
Instead of setting goals for the year, I break them down into 12-week sprints. Each quarter is its own “year,” and I set one primary goal for that quarter. Each goal has three key themes which will support me achieving that goal. Under each theme are a list of key tactics. Click here to access the exact quarterly plan template I use.

✅ 2. Weekly Scorecard:
Each week, I commit to specific tasks and activities that drive results and track them religiously using this weekly scorecard. I prioritize and rank each task The goal is to hit 85%+ execution weekly of my tasks for that week. 

✅ 3. Daily Execution:
I plan my days the night before and block off my calendar with tasks aligned to my weekly scorecard based on their priority. So top priority tasks get done earlier in the week. I use time blocking and batch similar tasks to stay focused and avoid distractions.

✅ 4. Weekly Reviews:
At the end of each week, I score myself, reflect on what’s working, and make adjustments. This keeps momentum strong and makes sure I don’t fall behind.

I walk through the full system in this post and video if you want a deeper dive:
👉 My System to Stay Productive Every Day

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📈 How It Helped Me Build a $3.5M Business

When I started applying the 12 Week Year, I was working a demanding sales job, launching a business, and trying to stay present with my family.

I didn’t have time to waste.

This system gave me the clarity, structure, and accountability to move the needle every single day — and over time, those consistent wins compounded into a thriving business.

It’s not flashy. It’s not magic. But it works — if you stick with it.

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🔥 Most People Quit Too Soon — Here’s Why You Can’t

Let me be real with you.

Most people try the 12 Week Year once… maybe twice… and then quit when they “fall off.”

But this is a lifestyle, not a hack. And it took me years of consistent use to get where I am today.

If you need some motivation to keep going, watch this video:
🎥 https://youtu.be/GYZOfRzyi1s

If you’re in this for the long game, trust the process. One quarter at a time.

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🎯 Want to Learn Exactly How to Build Your First 12 Week Plan?

Check out this free video where I walk you step-by-step through setting up your own 12 Week Year:
🎬 How to Create a 12 Week Year Plan

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📥 FREE DOWNLOAD: My Weekly Scorecard

Want the exact scorecard I use to track my execution every week?

I’m giving it away for free. Grab it here and start building real momentum in your goals:
👉 Download the 12 Week Scorecard Now

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Start Today. Don’t Wait Until Next Year.

Your goals won’t wait. Your dreams won’t chase themselves. And success doesn’t show up on a calendar.

It starts now — with clarity, focus, and action.

Here’s to crushing your next 12 weeks.

-Ian