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People buy from people they like and trust. If you want to connect better with clients, you have to show up as your authentic self every day. Rapport is built when you are relatable. I used to wear a suit and tie.Now I wear a hat and t-shirt. I used to memorize sales pitches.Now I…
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When it comes to prospecting, personalization matters. If you want to set more appointments with key execs and decision makers, take the time to understand who they are and what they care about BEFORE reaching out. Here’s the strategy I use to crack into the C-suite: RESEARCH FIRST1. Visit your target executives LinkedIn profile and…
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Without a strong connection to your prospect or customer, it’s very difficult to close large deals in Enterprise accounts. Here’s how you know if your connection is weak: 1. Your customer has gone silent and is not picking up your calls or returning your texts. 2. You don’t fully understand their buying cycle or next…
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When somebody asks you “what do you do for a living,” how do you normally respond? If you are like many AE’s, you will likely describe what it is that you sell, such as saying “I sell CRM software to Large Enterprises.” But that answer really doesn’t tell anybody what you do, especially if they…
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The only way to say YES to RGA’s (Revenue Generating Activities) is to say NO to the daily activities and tasks which pull you away from them. Today I share the importance of DELEGATING so you can focus on what will move the needle on your business. The most important tasks to delegate are: 1.…
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When selling Enterprise Software, our primary competition is not other vendors, but status quo. Regardless of how impactful your product or service may be, many companies will choose not to do anything at all. There are several reasons why this may occur including the following: 1. They feel like their current plan is working fine2.…
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Today I share the importance of understanding a customer’s Purchasing Process to avoid deals from slipping or apply unwelcome pressure onto your clients. Here are the key questions to ask: One you’ve secured a yes, what happens next? Do they have a PO process, and what does the approval process look like for that? When…
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1. Both take time and require patience. Having a baby takes 9 months, and closing an Enterprise sale can take 6-12 months. 2. Both require practice. In labor, practice means taking classes for breathing and pain management. In selling, it means doing dry runs. 3. Both require a plan for success. In the case of…
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Today I discuss the importance of paying your dues in sales. So what exactly does this mean? When starting at a new company, it likely means one of the following scenarios: 1. Taking on a territory which has performed poorly in the past. 2. Getting very few or no existing customers assigned to you 3.…
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A major mistake people make in sales is to lead by talking about themselves, their company, or their products. This is a sure way to quickly lose your customers attention and break rapport. If you want people to like and trust you, the first thing you need is do is show you are interested in…
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What’s the #1 key to negotiating which very few people talk about? Knowing your worth and believing it!…